An Australian Icon
Ahead of the Paris Olympic Games broadcast, R.M. Williams faced intense competition from Rossi Boots, who were aligning themselves with celebrities and politicians and claiming to be Australia’s iconic boot. R.M. Williams quickly responded with a campaign to reaffirm its legendary status. Launched during the Opening Ceremony, the campaign emphasised unmatched quality—boots made from a single piece of leather with a reinforced seam. R.M. Williams' perfected technique results in durable, stylish footwear that embodies true Australian craftsmanship.