Collaborating with top Australian photographers to create Seeing MS, a striking visual campaign to raise awareness of multiple sclerosis created a unique insight into the disease many found hard to describe. Partnering with people living with MS, these photographers produced images that interpreted the disease’s invisible symptoms. The photos, exhibited online and in galleries, also led to the development of an innovative app, allowing users to experience these symptoms through photographic filters. An exhibition was held where the imagery was shown and multiple sclerosis sufferers and medical practitioners gathered to share their stories.